What is Shopify (and why do brands choose it)?
Shopify is the industry-standard commerce platform that allows brands to scale without the overhead of managing servers or security patches. For most of our clients, the value lies in the balance between speed to market and operational stability. Expert development ensures that this foundation is translated into a high-converting storefront rather than just a generic template. If you’re planning a build, we can start with a technical audit to map out your requirements.
What does a Shopify development agency actually do?
We handle the technical heavy lifting so your team can focus on selling. This includes:
- Custom store architecture and setup.
- Theme engineering (building or modifying layouts).
- Liquid programming to create reusable, dynamic sections.
- UX/UI optimization to reduce friction at checkout.
- Third-party integrations (ERP, CRM, and logistics).
Our goal is to deliver a “frictionless” backend that your marketing team can manage without needing a developer for every small change.
Can you build a Shopify store from my Figma or PDF designs?
Yes. We specialize in converting high-fidelity designs into modular Shopify themes. We don’t just “copy” the visuals; we align your UI with Shopify’s logic early in the process to ensure the site remains fast, responsive, and easy to update. Send over your design files – we’ll provide a scope and a roadmap for the build.
What do you need from us to start the project?
To hit the ground running, we need your product catalog structure, brand assets, and a list of “must-have” workflows (like specific shipping rules or loyalty programs). We don’t need a 50-page brief to start—a discovery call is usually enough to define the timeline and responsibilities.
Can Shopify handle international selling (multi-currency/language)?
Absolutely. Through Shopify Markets, we can configure localized storefronts, currency conversion, and regional tax settings. The complexity depends on your fulfillment logic, so we validate these requirements early to ensure your setup doesn’t block future growth. Tell us where you plan to sell – we’ll outline the most efficient configuration.
Should we use a theme or build a custom storefront?
It’s a strategic trade-off. A high-quality theme is excellent for a fast launch and lower initial cost. Custom development is the right choice if you need a unique brand identity, proprietary features, or strict performance benchmarks. We’ll help you weigh the ROI of both paths. Share a few examples of sites you admire, and we’ll advise on the best approach.
What is Checkout Extensibility, and why does it matter?
Shopify is transitioning away from the legacy checkout.liquid file to Checkout Extensibility. This framework offers a more secure, performant, and upgrade-safe way to customize your checkout experience. If your store currently relies on heavily modified checkout code, you’ll need a planned migration to prevent functionality breaks during platform updates. We can audit your existing customizations and define a safe, efficient upgrade path.
Can Shopify’s AI (Sidekick) replace a developer?
Sidekick is a powerful “co-pilot” for daily tasks – like generating reports or updating product descriptions – but it can’t design a custom user journey or architect a complex integration. It makes your team faster, but it doesn’t replace the need for professional implementation and quality assurance.
When does Headless Commerce (Hydrogen & Oxygen) make sense?
Headless is a “pro” move. It’s worth the investment if you need total frontend creative freedom or if you’re managing a very complex tech stack. For 90% of brands, a well-optimized Liquid-based theme is faster, cheaper, and more than enough. We only recommend headless when your business requirements truly justify the added complexity.
How do you handle integrations (ERP, CRM, 3PL)?
We treat data as the “source of truth.” Whether it’s syncing inventory with an ERP or connecting a CRM, we focus on creating predictable sync cycles and error-monitoring. This ensures your operations don’t break silently when an API update occurs. Tell us what’s in your tech stack, and we’ll propose a data-flow map.
Are paid themes a one-time cost?
Generally, yes – you pay once for the license. However, “buying” the theme is just the start. You should account for the configuration and the inevitable “tweaks” needed to make it fit your brand perfectly. We help you choose themes with clean codebases that won’t create technical debt.
How do you ensure the site is easy for our team to edit?
We don’t “hard-code” content. We build using Shopify Sections & Blocks, meaning your marketing team can drag-and-drop elements, change banners, and update promos without touching a single line of code. You get a store that is flexible for campaigns but stable for long-term growth.
Can we safely roll back changes if something goes wrong?
Yes. We use a professional deployment workflow: staging environments for testing and version control (Git) for the code. This means every change is tracked, and we can revert to a previous version in seconds if needed.